Eddie's Essential

What is adwords, how does it work, who uses it, how efficient is it,

When it comes to Search Engine Marketing, AdWords is Google’s advertising system in which advertisers can bid on keywords to increase the chances of their ads being clicked in Google’s search results. The details of AdWords auction style, bidding process, and important factors like Quality Score and cost-per-click can be understood with the infographic below.

So how does the AdWords bidding work?

The position of your ad is based on your ad rank (Maximum Bid times Quality Score). The ad with the highest rank gets the 1st ad position and so on. The only exception of this rule is if you are the only bidder or the lowest bid in the AdWords auction; then you pay the maximum bid per click! Those with the highest Quality Scores get the highest ad ranks and CPC.

These Google…

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