What good are online ads without analytics?
Decades back advertising was still called advertising, but analytics was not. There could be a handful of words describing it’s to some extent – research, data interpretation, forecasting etc. but analytics is a fairly new connotation of all these put together. That is not to say analytics was not used. Advertisers, acted on every form of data available, because advertising was a business expense and there is God in good ROI. Understandably, like God good ROI too does not come by easily.
For good returns, advertisements, need to be targeted, rightly placed, positioned, coined and directed. What all this mean is a great deal of work, to understand the demographics, psychographics, time of visits , duration of visit and general actions audience take . Historic data can paint a picture of past and trends from past give potential clues to future that…
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